You have probably heard about it and you might have used it without knowing exactly what is it about. Digital Marketing. Digital Marketing simply means promoting your business with the help of an internet connection.
It refers to marketing efforts which are performed online: through a website, blog, social media profiles, etc.
Retailers and merchants who used posters and sent catalogs to their users in order to advertise their businesses are now trying to rank their website in Google Search Engine or create Facebook ads. And all of that because people today spend twice as much time online than they did ten years ago.
So, where to start?
Identify your customer base
There are a few basic questions that you as a company need to get an answer to when it comes down to your customer base.
Who is your audience? What do they like/dislike? On what do they spend their time the most? How much money do they have? What is their opinion of your brand?
It is very important to narrow down your audience because you will get better results if you eliminate irrelevant prospects. Knowing who your audience is, will help you in your decisions connected to digital marketing. Without this, there is a high probability that you will just waste time and money without any effect.
Understanding your brand and your competition
In order to grow your business, the first thing you have to do is learn all about your competition. So basically, you need to ask yourself: Do I know all there is to know about my competitors? What makes my brand different than any other? What can I do to attract and keep my audience?
Good Market research can make you ready for continuous changes in the market and prevent you from being left behind your competition. You can find so much market data on the Internet. In the end, you need to make sure to identify the strengths and weaknesses of the competitors and compare them to your own.
Choose an innovative Digital marketing platform
There are so many online marketing agencies that are using numerous tech tools and platforms in order to help you achieve your advertising goals. Since there are countless platforms at your disposal, you need to be very careful in choosing the best ones for you. Here is our suggestion:
– Hubspot is one of the best marketing software that can help you improve your digital marketing strategy. It gives you the opportunity to attract leads by creating blog posts, videos or infographics, and helps you to optimize and share this content on social media. In addition, Hubspot provides you information about your new customers.
– Qpick is a platform that enables businesses to promote themselves, using digital flyers. With the help of Artificial Intelligence, the flyer will get to the right customer, not bothering someone who is not interested in the particular offer. Also, it helps you collect data for your customers, like who gets the flyer, when and where.
– Marketo is an amazing marketing tool, which gives the opportunity to engage with your customers across the most popular digital channels from a single marketing software platform. It provides different marketing strategies for different industries, including finance, healthcare, media, technology, etc.