In case you are running a business, it is extremely important nowadays to try to use different platforms to promote your work. One of the most effective is of course Facebook. With 2.3 billion users, there is a wide range of audience and it is almost impossible for your campaigns to not be successful.
Engage With Your Audience
One of the most important reasons business owners use Facebook page for business is to engage with their audience. Your audience is not only your current customers but also fans of your content and your business, potential customers, as well as former customers. So, you really need to have this in mind when you are creating posts and content, because the ultimate goal is to make people love what you do.
One rule you should watch out for when it comes down to your audience and the engagement is 80/20. This means that 80% of the content you post should be for your audience and 20% should be about your business.
It is important to follow this rule because this will help you get an engaged and loyal audience which is crucial for the success of your business.
Increase Your Web Traffic
Many business owners use their Facebook pages with the purpose to drive traffic to their websites. You really need to use link posts so more people can visit your website and get to know a little bit more about your work. You shouldn’t worry so much if you have fewer Likes, comments, or shares on your posts because what is important is to drive traffic with those posts. So, if you use the right posting strategies believe us that your web traffic will increase tremendously.
Lower Your Marketing Expenses
If you are thinking of starting a Facebook business page, but you are afraid of the potential costs, then don’t worry since this will literally cost you nothing. You can share posts and content and build your audience in an organic way. But, if you want a bigger and faster success, then you really need to start paying for ads which will bring you much more likes and shares. But, this will not reflect negatively on your budget for marketing, since Facebook ads are relatively inexpensive if you compare them with other advertising channels.
But, don’t forget that in case you don’t like Facebook, there are many more platforms for advertising out there. One of them is Qpick, a startup which enables you to attach digital flyers and send offers to your customers through their application! It is extremely easy to use and a great way to stay in touch with your customers!