Instagram is one of the best platforms for promoting your brand. With this being said, Instagram seems to be the right choice for your influencer marketing campaigns. But, you need to be very careful, because if you don’t cooperate with the right influencers, you won’t be able to get the desired results even on Instagram.
Finding the best suited Instagram influencers for your brand can be very challenging. But, here are some essential tips that will definitely help you when making your decision:
Relevancy is extremely important for promoting your brand properly. There is no point of wasting your money on a sponsored post to people who will probably never buy your product.
That is why you need to check if the influencer aligns with your brand’s identity or at least the products you want to sell. You must have a clear idea about your campaign goals in order to find an influencer that closely reflects your brand.
One of the best methods to check the influencer’s authenticity is to analyze his or her’s audience engagement. It doesn’t mean that the influencer who has more followers is better than other influencers. What matters is engagement. The engagement will show you how interactive a blogger’s audience is with the content. Do they respond, comment, and share, and what percentage of readers or followers are returning vs. new? The bigger the number of readers who engage with a publisher and the frequency of their returns on his account are indications of how meaningful those relationships are.
If you want to build an appropriate marketing framework, you have to know the strengths and weaknesses of the influencer as well as their target demographic.
It is well known that the more followers and likes influencer have on their profiles, the more cash they can earn. This is the reason why many of them have tried dishonest methods in order to boost these numbers. There are thousands of fake bots, artificially boosting likes and followers. The best thing you can do is to carefully examine the profile of the influencer that you want to work with. In this process, you need to pay attention to these key things:
– Has the number of their followers grown extremely fast in a short period of time, or the audience has grown steadily over time?
– Is the number of likes on each post consistent, or only a few posts have strangely high numbers of likes?
– Do the comments from their followers look real to you?
If influencers give us an unfiltered look into their lives more often, the more they feel authentic.
In conclusion, the most important thing that will make or break your influencer campaign is choosing the right influencers for your brand. If you get these three things right, then you definitely have a really big chance to create a successful influencer campaign.