It is obvious that over the years, Marketing has gone multi-channel, so now is the right time for you to follow the new trends as well. We all know that engaging with customers can be a pretty complex process, especially when their habits are changing constantly.

According to a great number of researches the average consumer needs six to eight touches before he or she will make a purchase. That is the reason why customers need to be exposed to different messages, in order to keep your brand in mind.

So, it is very important to build a strong multichannel marketing strategy that will help you achieve your goals and drive sales. Without further delay, here are some of the most important things you need to know, when it comes down to this subject:

When is the perfect time to start using a multichannel marketing strategy?

The number one rule is that you have to be where your customers are. In order to maximize your opportunity to increase the number of your customers, you have to reach them multiple times, on different channels. Here is important to know that you have to design your ads to the specificities of each channel, because each of them has its own rules.

How much will this cost you?

The cost will ultimately depend on the channels you want to use. It is very important that social media platforms are cheaper than TV commercials. Nobody wants to spend a lot of their budgets on ads and campaigns, but according to some researches there is a positive Return on Ad Spend (ROAS). So, seeing larger returns than the initial investment makes it a great business decision, simply because you will make back more than what you spent.

Which platforms are best suited for multichannel advertising?

We all know that you are looking for the best outcome possible from these campaigns, so you need to make a smart move and choose those channels that work cohesively together. For example, Facebook and Instagram are super easy to use at the same time. But, the best option is to have one platform for all social media channels, so we advise you to take a look at these excellent options:

Criteo

This amazing platform is trusted by over 18,000 marketers worldwide. Its main goal is to deliver the right ad at the right moment and, of course, to the right customers. Criteo Dynamic Retargeting helps you re-engage shoppers throughout their shopping journey, with tailored video and display ads, which are being delivered across the world’s best publishers. Some of the best features of Criteo are:

• Reach and visibility across web, mobile, video, and social via Criteo’s global network
• Helps generate new sales, with its prediction for additional products or items of interest
• Boost engagement through Kinetic Design, which has the ability to tailor ads’ visual designs to each shopper’s tastes, but also ensuring brand consistency and compliance with the Coalition for Better Ads
• Tracking performance and reports for real-time campaigns.

Basis

Basis by Centro currently is the most comprehensive and automated digital media platform out there. It offers you the best tools in order to plan, create and analyze your digital media campaigns. You can do it all through a single interface. Some of the features are:

• Robust business intelligence
• Workflow automation
• Search & social integrations
• Omnichannel DSP, built for speed and performance for your programmatic campaigns

It also includes optimizations supported by artificial intelligence, hyper-local Targeting, an cross-device targeting which is extremely easy to implement.

Qpick

Qpick is an amazing advertising solution that allows advertising distribution through multiple channels based on location and customer needs. You no longer need to waste time and money on different platforms, when you can have it all on just one platform. It has some awesome features, like:

• Multichannel AD Distribution
• Customer Management
• Cross Channel Analytics
• Creative Studio

Qpick’s WEB platform, developed for merchants and retailers, allows vendors to push digital flyers more effectively instead of printing tons of flyers and guesstimating impressions and sales.

If you are still asking yourself why Multi-channel marketing is so important, then you need to be aware of the fact that Multichannel customers are spending 3-4 times more than single-channel customers do. So, make sure to make a smart move and create a multi-channel strategy that will fit your needs and bring you a lot of new customers.