PRINT MEDIA IN DIGITAL ERA

It’s been quite a while since the debate over traditional marketing vs digital marketing has been going on. But still, we can’t give a concrete answer which type is best for businesses to use. The main reason for this is because we are in the era where a large part of people make an online transaction, while another part of the population don’t want to practice the use of the internet for various reasons such as security, which is why they prefer traditional marketing such as newspapers, brochures, and flyers. Large entrepreneurs will certainly invest part of their budget in these purposes, but will their choice result in a profit?

Print ads for years have been part of the marketing budgets of businesses and they have offered a lot of potential customers who could easily see their promotions in places like billboards, buses, magazines, and brochures. But with the rise of the Internet and the wide range of technologies, marketers are increasingly beginning to focus more on digital technologies and less to invest in print media.
According to one research conducted by Enginering.com in 2017, 47% of marketers did not plan to invest in print at all. And some experts claim that by the end of 2020, the print will completely disappear since only 22% of top-class businesses invest in print.

But is saving money on print a wise idea in this digital world?
The answer to this question we can get from the survey conducted by Mary Merrok from KPCB, according to which people in 2016 separated only 4% of their reading time of prints, while 25% of the people when seeing an online advertisement will definitely take some action such as a visit to the store or the website of the business. This is due to the fact that with digital technologies, the data is always available in real time, and this is precisely the fact that most of the businesses are beginning to recognize it. Therefore, it is predicted that by the end of 2018, approximately 83 billion dollars will be invested in advertising through digital channels, and by the end of 2019, mobile advertising will account for 72% of the total advertising budget through digital media.

All of these data clearly indicate what are the leading trends in marketing, so advertising through social media, LinkedIn, Instagram and a large number of mobile applications are gaining momentum. This is one of the reasons for the development of Qpick, which is the only mobile application with which businesses can offer their promotions in an easy and simple way, as well as to get an answer to the question – Is investing in this type of marketing result with profit?

 

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