The new 2019 has arrived and it has brought new expectations and predictions about what will be “in” in the field of digital marketing.
An increasing number of companies create their own marketing strategies and budgets based on online advertising plans and the main reasons why Internet advertising is growing is because it is cheaper, more efficient and reaches a larger number of people from the target group.
That’s why, in addition, we’ll reveal everything you need to know about effective digital marketing and what you need to pay attention to this year.
When it comes to digital marketing, placing content that has real value for your target audience and which is relevant, useful, interesting and informative is always in the first place. Attracting the user’s attention to an ad that looks interesting is not enough, because if your users do not see or read something they are really interested in, they will not click on the ad at all.
Content marketing, therefore, takes an important place in the digital sphere of advertising and will continue to be one of the main methods you need to use in 2019 if you want a successful digital campaign.
INSTAGRAM: ACCENT ON MID-RANGE INFLUENCERS
Considering that hundreds of millions of people use Instagram Story on a daily basis, it’s no wonder why this tool is one of the most popular free online promotional channels. Although the content will be deleted in 24 hours, this is a great way to promote your business and this is why it should be your favorite place to publish new and original content.
If we are talking about paid advertising on Instagram, marketing through influencers is still quite popular. However, in 2019, it is expected that the emphasis will be placed on mid-range influencers (those with up to 50,000 followers), as they have been shown to have greater credibility among the audience.
In the last few years, the creation of video content has become more and more popular and, therefore, rightfully began to stand out as a special form of marketing, which also implies the creation of a special marketing strategy. According to the information listed in the Video Marketing Guide, released by HubSpot, more than 50% of users expect video content from the brands they follow, and it is also stated that 90% of customers make a decision on online shopping after watching a video for the particular product.
That’s why, our recommendation is that video content should be a compulsory part of your marketing strategy for 2019.
When it comes to audio marketing, primarily we are talking about podcasts, which lately have gained great popularity and became one of the most important tools for promotion. Similarly to the blog, the podcast is not a channel used for direct advertising, but rather a kind of content marketing. Podcast is an ideal solution for sharing helpful tips with your customers, or interviews with successful colleagues. In this way, you build a reputation and an opportunity to win loyal followers or listeners.
Since there is advertising on Google, there is also targeted ad placement on the basis of the personal preferences of the users.
It is therefore our advice to conduct a research of the behavior, habits and needs of people of your target group. In this way, it will be much easier to create personalized ads that will be in trend this year and it will make it easier for you to increase the numbers of customers.
When it comes to original advertising of your business, Qpick is a startup that offers you a novelty in the field of digital marketing with the ultimate goal – faster achievement of the desired goals of our customers.
For more detailed information, please visit our website www.qpick.mk.