To get more customers, it’s insatiable to market your business. But if your business has only a small budget for marketing, you probably can’t afford to spend it on billboards, radio ads, and mass mailings. What you need is effective, low-cost marketing methods and these ideas can help you get the best marketing results with a limited budget:
Content marketing is the process of creating and distributing valuable and relevant content, that will help you attract and retain a certain audience. This type of marketing usually focuses on long-term results, ie on sustainable growth in customers, visitors and leads. The most common approach is to manage an on-site blog, where you can publish content regularly and in that way inform and entertain your readers. According to some researches, blogs are the 5th most trusted online resource. And in case you are wondering how long it takes to write a quality blog post, most of the bloggers say they spend around 1-3 hours on each post. So, make sure to create a blog for your business, since it can create a bigger market for your products and/or services. But, content marketing is not only limited to blog posts. Infographics, videos, and podcasts all belong to this category as well.
So, if you decide to write articles for your content marketing campaign, then you need to improve your search engine optimization (SEO) as well. In case you are new to SEO, the process might seem technically complex at the beginning, but if you dedicate yourself to it, you will understand the basics very quickly. You should use some online tools to identify relevant keywords that could attract high traffic to your site and include them in your articles. Also, you should always write high-quality content and attract backlinks to your domain. It sounds like a lot of work, but the only cost here is your time – which is worth it if you consider that the long-term benefits are enormous.
Organic Social Media
When it comes down to social media, the question is not whether you should have active social media accounts, but how much time, effort and resources you should invest in the process of growing your social audiences. According to one case study, 67% of consumers use social media for customer support, and 33% prefer using social media instead of the telephone. So, you better start establishing profiles for your business on the most frequently used platforms, like Facebook, Twitter, and Instagram, since they are freely available. The most important thing is to identify where your customers are and the way they like to be approached. If the answer to these questions is social media, then this is the perfect channel for your business.
It is very important to stay in touch with your clients at all times, so a very smart move is to start using Email Marketing. This way, you can always inform your customers about your new product and/or service. If it’s hard for you to gather email addresses of your potential consumers, you can always offer them a coupon or a free service trial connected to your business. This is the perfect low-cost strategy that will help your business grow. Emails can be set up very quickly and they are a great way to establish communication with your consumers.
Forums and groups
You should think about joining public forums and social media groups. You might be able to answer someone’s question with your expertise or find out about a local event, where you promote your business. Since it doesn’t cost anything to become a member of these communities, you can only benefit from them.
But, make sure to do good research before you start with your marketing strategy. There are a lot of platforms on the Internet which offer you great services and they can help you in reaching out to a bigger audience and advertising your products or services more creatively. One of them is Qpick – an amazing platform that is very easy to use! They have created a concept which enables you to attach digital flyers and send offers to your customers at any time from their app!