As the development of technology progressed further and further over the years, mobile marketing has become an essential aspect of every marketing plan. Consumers nowadays want to receive relevant messages according to their specific needs, and Geolocation allows marketers to make that happen.
Geolocation uses GPS on mobile devices to accurately show where are located the device and its user. There is a high chance that a lot of people will disable this feature in some apps, but there are a few apps on which people are going to leave geolocation app tracking active. Now every advertiser can understand where potential consumers are located with the help of specific GPS coordinates.
In addition, we present to you the trends to watch over as Geolocation penetrates even more in marketing and advertising.
Using Geolocation in e-commerce to drive more traffic to brick-and-mortar stores
Physical retailers are trying to find an innovative way to stay competitive against e-commerce, and this is where Geolocation can help significantly to drive more customers to brick-and-mortar storefronts.
Right now, physical retail inventory and digital retail inventory are not connected. But, when they do connect, shoppers will be able to discover merchandise they want to purchase in-store, and then be directed to the local retailers that have those items.
Time-limit local offers for driving sales
Time-limit marketing will be used more and more for businesses to attract as many local customers as possible. It is expected for local companies to provide exclusive coupons that will be available for a very small period of time, which is a great option to attract nearby customers.
Incentivizing data collection
Brands are aware of how useful customer shopping data can be for marketing, but it is not always easy to get private information from customers. That’s why they use special deals and coupons in conjunction with geolocation data so that they can collect data from local customers easily.
Qpick is one fantastic platform that uses Geolocation as a feature to help local retailers bring their online fans right into their stores. If you want to keep up with the latest trends in marketing, join our community of satisfied merchants.